Tag Archives: #InclusionBusinessOpportunity

The revenge of the lehenga or When tokenistic diversity in products damages the business reputation

Paws of different colours - blue, green, red, yellow – on a wood background. Among them, there is a black pawn.
Image from Pixabay by MetsikGarden.

(4 min read)

When business leaders learn that I’m an inclusion strategist, most of them tell me about their diversity and inclusion (D&I) initiatives in the workplace: gender pay gap report, employee resource groups, diversity audits…

Then, I ask them what are they doing about the diversity of their customers. Yes, you can come up with 4-6 versions of the “ideal” customer and hope for the best but the reality is that humans are much more complex and their situation and environment are dynamic, not static. How are they authentically including that diversity of experiences in their products, services, marketing, and sales?

The HBO TV series “And Just Like That…,” a reboot of “Sex and the City,” is a good reminder of what happens when you play the “diversity” card in your products whilst patronizing your customers.

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