Author Archives: patriciagestoso

Unlocking change with ethical and inclusive design

A white male hand holding an open rusty padlock. Photo by Patricia Gestoso©.

A white male hand holding an open rusty padlock. Photo by Patricia Gestoso©.

(9 min read)

I’m not Black on Monday, a woman on Tuesday, and left-handed on Wednesday.

Annie Jean-Baptiste, Head of Product Inclusion at Google

My journey into ethical and inclusive design was prompted by embarrassment, fear, and impatience.

Embarrassment: When in December 2018, six months after launching my website on diversity and inclusion in tech, an expert in disability asked me if it was accessible and pointed me to the post 10 ways to make your blog accessible for people with a visual impairment on the site Life of A Blind Girl . Reading the article was transformative. It made clear to me that, irrespective of my intention — promoting diversity and inclusion — my impact was the opposite: Continue reading

3 things we should unlearn from COVID-19

Finger clicking on a button that has the inscription “31 December 2019”.

Figure adapted by Patricia Gestoso from this image by Gerd Altmann from Pixabay .

(7 min read)

Imagine you go into a one-week change management training with the expectation is that when you are back to work you’ll reassure everybody that there is no need to change. How does that sound?

Actually, this is what’s happening right now. We’ve been in a change management boot camp for 3 months now, at the cost of $2-4 trillion US$ (UNCTAD, Asian Development Bank), but most leaders keep using sentences such as “back to normal” and “resume”, or simply they have gone hiding. Do they really believe we can all go backwards in time to 31 December 2019? Are they lacking the creativity and energy to be the catalyst for a different future miles away from their vision four months ago? Or are they simply patronizing their citizens and employees by thinking that if they keep insisting on going forward to the past, we’ll all close our eyes to our individual and collective experiences during this crisis?

If it’s the latest, it’s not working.

One of the positive aspects of physical distancing for me has been the possibility to attend panels, connect with people, and participate in meetings well beyond my physical reach and that focus on outgroups (women, people with disabilities, non-white individuals) that discuss issues those communities are experiencing. Surprisingly, so far nobody has said “Before COVID-19, everything was wonderful, let’s go back as soon as possible”. Actually, attendees and host of the virtual events I’ve been in are adamant to see the pandemic as catalyst for change in business, in health, in financial independence, in education, in workplaces, in products, in access to power… In summary, as a transition from being an “economy” to being a “society” [source].

These groups are full of energetic, resilient, and creative people. However, the system is holding them back. As an example, last week I joined a meeting of women in business, mostly owners of MSME (Micro Small or Medium Enterprises). In spite of MSME accounting for 60% of employment and 52% turnover in UK [source], they were very vocal about the lack of clarity surrounding the help provided by the government and the messages of “sit tight” and “back to normal” coming from the top. More and more people agrees that that kind of messaging is counterproductive and that instead leaders should be prompting the exploration of new business models.

And what about employees? What I’m hearing it’s that actually this denial of acknowledging there is no way back is one of their main source of stress. The reality is that we cannot wipe out these months and that there is no “one solution fits all”. Some employees have found that they love working from home and they are concerned it goes away in the future. Others are now sure they want to work from an office but they are worried that their employer closes all offices and makes it a requirement to work from home. There are also people that will like to work from home but because the current challenges they are experiencing – such as home schooling and caregiving – are concerned they won’t be allowed to do so in the future.

Are all those individuals naive in thinking that a better future is possible? Do we have any other options than waiting to know the exact date the world will be reset back to 1st January 2020?

Change management is both about learning new things and unlearning old things.

Claire-Marie Boggiano

Business Change Expert and Coach, Lurig Change & Development

What about if in addition (or instead) of learning about COVID-19, we reflect about what we can unlearn from it?

I have three suggestions:

Unlearning #1: Stop the systemic minimization of women’s work and professions that are stereotyped as female

When Hugo Chavez fired 18,000 employees of Petroleos of Venezuela in 2002-2003 and replaced them with employees loyal to his government [source], nationals got acquainted with a slogan that loosely translates as “give a chavista – a Chavez supporter – a manual and he’ll be able to accomplish anything”. This deeply resonates with how history and recent events see the work of women: Anything done by a women can be seamless handed over to somebody else without experience.

For example, let’s take the construction of the UK National Health Service (NHS) Nightingale hospital in London to tackle COVID-19. An incredible human and financial effort aiming to treat up to 4,000 patients simultaneously that was opened on 7 April. People treated up to 20 April? Only 41 due to their inability to admit patients. One of the main reasons? Whilst they have almost 4,000 beds and doctors, they don’t have enough critical care nurses [source1, source2]. Who would have suspected that nurses actually do a specialized job that cannot be randomly assigned to a doctor, a janitor or an anesthetist?

What about home schooling? Most countries have assumed that during the lockdown parents and internet can take over education and then effortless handed it over to classrooms without losing a beat. Should the students fail, let’s collectively blame both the parents – who dropped the ball – and the teachers – who didn’t do a good job at “virtualizing” a material that was never intended to be delivered any other way than face to face. Again, if we really valued the amount of knowledge and experience needed to teach, we wouldn’t be asking parents to do it on-the-fly. As daughter, granddaughter, and niece of teachers, former assistant lecturer at the university, and head of training for a software company,  I’m keenly aware of the level of specialization and skill required to teach different topics to different audiences. However, as a society, we appear to believe that teaching children – a stereotypical female job – can be pulled off on a whim.

Will this pandemic finally succeed on making us treat stereotypical female jobs with the respect they deserve?

Unlearning #2: Women bodies are different that the “standard” male body

We keep design the world for men. This is disguised with words such as: standard, normal, unisex, one size. As Caroline Criado Perez details in her book “Invisible Women: Exposing Data Bias in a World Designed for Men” [source], the male body has been consistently used as the baseline for providing healthcare, building cities, passing safety tests, or creating voice recognition systems, to mention a few. For women, this has led to subpar experiences at best and death at worst.

Unfortunately, that unisex default extends to the workplace. In 2016, Spanish military police consistently failed to provide female officers with bulletproof jackets specifically designed for women to the extent of penalizing those women that dared to buy their own (£430) and use it [source]. Well-fitted protection bulletproof jackets are not a nice to have, they can be the difference between live and injury or death.

Latest example? The UK female healthcare staff being provided with “unisex” Personal Protection Equipment (PPE) designed for a male face and body [source]. We salute health workers every Thursday at 8 pm but, by giving them subpar equipment, we fail to ensure that they are safe whilst saving our lives. Given that 75% of the workers in the UK health system have a female body, is it too  much to ask for their PPE needs become the “standard” rather than the exception?  

Now that, in spite of failing to systematically to record gender desegregated data, we are aware that more men than women are dying from COVID-19 [source], will we finally acknowledge that women and male bodies are different?

Unlearning #3: Unpaid care work is work

Unpaid care work makes the world turn. Household duties; parenting; caring for the sick, elderly and people with disabilities; emotional support for friends, family and colleagues; arranging birthday parties at work [source]… the list goes on. However, we make it invisible. The effort and time spent on it is not accounted for. It’s not paid. It doesn’t qualify towards retirement. In summary, we assume that care work (a) it’s not “real” work, and (b) it’s  “undertaken out of affection or a sense of responsibility for other people, with no expectation of immediate pecuniary reward.” [source].

Does that mean that we should only paid employees that are demotivated and despise their colleagues?

Whilst the benefits of care work are widespread, the burden is not. Women perform more than three times the unpaid care work that men perform [source]. This has impact on the short term – the double duty for women working both at home and outside – and long term – the years of loss of earnings. I think about my mother and the time she dedicated 100% to caring for the house and the family when I was a toddler. Those years never counted towards her retirement. Once she started working, the additional hours she dedicated to household chores, helping me with the homework, caring for me when I was sick… those didn’t count either. The solution? Keep working outside home additional years after the legal retirement date to make up for the difference. Too many women spent their lives caring for all of those around them to end without any money of their own. The reason, “they didn’t work”.

COVID-19 is having a disproportionate effect on the responsibilities of caregivers at home – mainly women – increasing their unpaid care work, impacting their career prospects, and reducing their leisure time [source]. We may not be able to act on it right now, but we can record the impact to inform future decisions. This may sound trivial in the great scheme of things, but we’ve consistently failed to learn from other outbreaks such as Ebola and Zika because we stubbornly adopted a gender-neutral approach to gather data.

In her book “Care Work: Dreaming Disability Justice”, Leah Lakshmi Piepzna-Samarasinha highlights the dichotomy of care work. Whilst it’s absolutely necessary for keeping the world running, unpaid caregiving is taken for granted, and most care workers are expected to have limitless capacity to give. She also details how keeping a record of the free caregiving she was providing helped her to clarify what kinds of carework were rewarding and which ones were draining.

Are you tired to see your unpaid caregiver efforts minimized or taken for granted? Wondering what your caregiving week looks like?

Only what gets measured gets managed! Start recording it. If a piece of paper or a spreadsheet looks unappealing, try the Fair Care Tracker, a free desktop online tool aimed to caregivers that want to (a) record the unpaid work they perform, (b) assess the value they get in return, (c) reflect on the skills they develop, and (d) quantify the uncollected revenue.

Fair Care Tracker user interface screenshot by Patricia Gestoso (c).

Fair Care Tracker user interface screenshot by Patricia Gestoso ©.

Whatever the tool you use, commit to record your care work time for a week, who you do it for, and what you get out of it. The data may help to re-negotiate some of it, realize you need help, or take stock of all the different ways in which you contribute to the well-being of those around you.

My hope is this pandemic makes us finally abandon the business and political messiahs that promise to take us back to glorious past times or anchor us in the present, who thrive on the fear of the unknown and the difference. I’m keeping my fingers crossed that for those leaders winter is coming.

Are you looking to “go back” or “go forwards”?

Inclusive leadership in the time of the coronavirus is also worrying about food and toilet paper

Picture of the empty shelves in a supermarket in England. Picture taken on 14th March 2020 by Patricia Gestoso©

Picture of empty shelves in a supermarket in England. Picture taken on 14th March 2020 by Patricia Gestoso ©.

(3 min read)

Last week, I asked a colleague how her recent transition to remote working was going on. Was her internet and VPN working ok? Did she get access to the docking station, screen, and mouse from the office? Was she proactively taking breaks?

Her answers reassured me: Yes, yes, and yes.

She also told me that after finishing her work at 6.00 pm she rushed to the supermarket to only find broccoli and Brussels sprouts. We made fun about how some people rather starve than eat certain food. It also made me realize that I’ve failed as a leader.

The scarcity trap

The picture that accompanies this post it’s how the supermarkets looked like where I live a week ago. It’s how they looked all this week too. And this weekend as well.  Me too, I’ve felt the pain and stress of visiting 3, 4, 5 supermarkets to gather the basic food and toiletries I needed.

I’m acquainted with this feeling. I lived in Venezuela for 12 years and my parents still live there. By now, I’m used to their photos of depleted supermarket shelves and pharmacies with soda bottles where there used to be painkillers. The frequency doesn’t make the problem to go away.

In this context, how did I fail to ask my team if their basic needs were covered? Nor was I urged to do so by the uncountable articles I’ve read from management and leadership magazines providing advice on how to navigate this time of uncertainty in the last three weeks?

This gap is even more bewildering when we think that a wealth of frameworks about human motivation are built on Maslow’s hierarchy of needs, which stresses that the most important needs are physiological (food, water, shelter, warmth). Then, other needs follow: security needs (safety, employment, assets), social needs (family, friendship, intimacy, belonging), self-esteem (self-worth, accomplishment, confidence), and self-actualization (inner fulfillment) at the top. That is, food needs are more important that security (e.g. washing thoroughly our hands).

Although Maslow’s model has been contested, I challenge readers to find examples where other needs in the hierarchy can take precedence back over physiological needs for extended periods of time.

Maslow’s hierarchy of needs. At the bottom physiological needs, followed by safety needs, social needs, self-esteem, and self-actualization at the top.

Maslow’s Hierarchy of Needs

Shouldn’t business focus on enabling their personnel to fulfill their physiological needs as a first step? Or is that overstepping into the private sphere?

Whilst some may point out that as business leaders our duties finish the moment we timely pay the agreed salary to employees and provide them with the means to do so (laptop, mouse, VPN…), I’d argue that if you are neglecting the impact of physiological needs on performance you are setting yourself for failure. This is not only the right thing to do, it’s the smart thing to do, as per the work on scarcity from behavioral science professors Sendhil Mullainathan and Eldar Shafir.

Mullainathan and Shafir postulate that scarcity – when we feel we have “too little of something” – messes up with our minds and decision: “if the mind is focused on one thing, other abilities and skills—attention, self-control, and long-term planning—often suffer”.

Their studies showcase multiple examples where individuals can lose up to 14 IQ points –more than the impact of staying 24 hr awake – when their environment forces them into a scarcity mindset [source]. Examples are the feeling of having too little money, food, or time.

In summary, the scarcity trap can hurt companies’ performance by focusing efforts on assuring the technological continuity of the business, overlooking that in this VUCA (volatile, uncertain, complex, and ambiguous) time the devil is in day to day detail. To say it plainly

Employees concerned by the availability of rice and toilet paper in the supermarket at the end of their working day won’t perform at their best, no matter how good is their internet connection or how well suited is their home office.

Leading inclusively

My challenge to us as managers and leaders is that when we go back to work tomorrow we ensure the conversations with our team members explore physiological needs as well: Do they have food? Toiletries? Shelter? Are they queuing at the supermarket at 6.00 am in the morning in the hope of getting some bread and milk? And what’s more important, how can we as managers and leaders facilitate that they carve out the time to fulfill those needs?

Only then, let’s worry about virtual collaboration, laptops, and reliable internet connection.

The ROI of Inclusive And Ethical Design

A calculator and a pen resting on a paper with some handwritten notes. 

Image by Shutterbug75 from Pixabay.

(5 min)

Interacting with tech products that reject me as a user or provide a subpar experience elicits two very different responses in me.

As a Head of Customer Service with 25+ years’ experience in scientific and engineering software, I’m well aware of the constraints imposed by a finite R&D team and an ever-growing list of customer enhancement requests and bugs to fix. It’s teams like mine that build those lists and provide feedback to the product team on their prioritization. Which features and fixes make it into code depends on a multitude of factors: the difficulty to implement them, their alignment with the vision for the product, and their potential impact on the user experience and expectations. This last criterion is assessed using fictional user personas created by the product team as a representation of the ideal customer. The closer the requester of the feature is to one of the user personas, the higher the chances of implementation into the product. However, if the issue is considered an edge case – not representative of a substantial customer base – then it will mostly get rejected or postponed indefinitely. Every new feature and fix must demonstrate its ROI.

As a woman that cumulates several out-group identities – e.g. non-native English speaker, poor vision – I’m used to the frustrating feedback that my mediocre user experience is deceptively cataloged as an edge case. Why deceptively? The average tech Continue reading

Who are you reading and who are you silencing? The tale of how I diversified the voices from whom I learn

Three figures. One covers the mouth, other the eyes, the third one the ears.

Image by Peggy and Marco Lachmann-Anke from Pixabay.

(6 min read)

The single story creates stereotypes, and the problem with stereotypes is […] that they are incomplete. They make one story become the only story.

Chimamanda Ngozi Adichie

Before using the term diversity and inclusion advocacy, I had already identified the need for it. I’m a woman, STEM studies, work in tech, and I’ve been an immigrant all my life. This intersection of out-group identities has often resulted in being seen as the other. It has also prompted me to consciously endeavour to listen and empower members of other out-groups.

However, a little more than a year ago, I realized that, unconsciously, I was silencing those other voices.

Continue reading

Ditch empathy and embrace curiosity: Be a better manager, improve customer experience, and become a stronger diversity and inclusion ally

Child hand pointing to a blackboard with the words what, where, when, why, how, who.

Image by Gerd Altmann from Pixabay.

The term empathy has been steadily gaining visibility for years. It’s not a hunch; as per Google Trends, its popularity has doubled in the last 10 years. This shift can be explained by empathy expanding from the personal sphere (partner, family, friendship) to the business arena (emotional intelligence, management, customer service, HR, diversity and inclusion). What’s more, empathy appears to be the cure-all for any human interaction mismatch (and for machines too: if only they would have empathy…).

But, is this based on hard evidence or wishful thinking?

I believe that betting on empathy is unlikely to make the positive change in human relationship we are looking for. Continue reading

5 Strategies to make Unconscious Bias Training Effective

A man throws a bag with the sign "unconscious bias training" in a trashcan with the label "Nice to Have".

Unconscious bias training being thrown in the trashcan of the “nice to have”.
Figure adapted by Patricia Gestoso from this original image by OpenIcons from Pixabay.

“I’ve studied cognitive biases my whole life and I’m no better at avoiding them”

Daniel Kahneman, 2002 Nobel Prize in Economics Sciences

Four years ago, my interest in human behavior — crucial for my work as head of customer service — led me to Daniel Kahneman’s book “Thinking, fast and slow”. The book details how biases and rules of thumb play a crucial role in our decisions in the back of our minds. Serendipitously, around the same time, I started some initiatives to further diversity and inclusion at my workplace and I stumbled on a wealth of studies naming unconscious biases as one of the major barriers women encounter to thrive at work.

The more I learned, the more I realized — in hindsight — how unconscious biases had plagued past decisions. I read books and articles, talked to experts, and watched Continue reading

UK Gender Pay Gap Awareness: How to broaden the conversation at the workplace


Chairing an employee awareness session about the UK Gender Pay Gap in Tech at the Dassault Systèmes office in Coventry.

Recently, I was invited to chair a “Breakfast & Learn” session at our Dassault Systèmes office in Coventry (UK). The topic: UK Gender Pay Gap. This article is a reflection on that great learning and interactive experience.

What is “Breakfast & Learn”? One-hour monthly awareness sessions organized by our Great Place to Work (GPTW) ambassadors around a specific theme. Ideally, the presenters should keep the topic light and open, avoid the profusion of slides, encourage the audience participation, and limit the use of jargon. A healthy breakfast is provided along.

Why me? I founded the EuroNorth Dassault Systèmes Lean In circles in 2016 to advance diversity and inclusion initiatives at a regional level, I’m a member of the EuroNorth Diversity and Inclusion Council, and I’ve had the pleasure to host virtual employee meetings with our UK HR team to discuss the findings of our gender pay gap reports for 2016/2017 and for 2017/2018.

Why this topic? I learned that the recent publication of the Dassault Systèmes Gender Pay Gap report had been a hot topic for discussion in this office. There were different views regarding the scope, key indicators, and impact of the UK gender pay gap as well as the usefulness of reporting the data.


Gauging the audience: 10 days before the event, I launched a pre-meeting survey among all the employees invited. The questions aimed to provide insights into their knowledge, interest, and feelings about the UK gender pay gap. The results highlighted how much emotional background surrounds this topic. It’s not only about money. Words such as transparency, (un)fairness, equality, and bias strongly resonated with the respondents.

Getting a mentor to fill the gaps: I had the privilege to discuss the UK gender pay gap with the subject matter expert Michelle Gyimah (Gender Pay Consultant – Equality Pays). Michelle generously shared valuable insights on what makes a great UK gender pay gap report – and what doesn’t. (NOTE: If you don’t follow Michelle on LinkedIn, start now! Her short videos on this topic are always insightful).


Given the heterogeneity of the audience perspectives and expectations – and the request to keep it light and open – I favored a participative experience over a lecture for the 25 women and men that joined the meeting on-site and on-line.

Exchanging experiences: First, I shared my journey into becoming a diversity and inclusion advocate in tech (more at Then, I invited the attendees to a spectrum line exercise to gauge their level of agreement with the sentence “I’m comfortable discussing the UK gender pay gap”.

Replacing myths with truths: I challenged 5 myths surrounding the UK gender pay gap in tech

  1. Equal pay is the same that the UK gender pay gap: This one-minute video produced by Business in the Community explains the difference.
  2. The UK gender pay gap will fix itself: The comparison between the UK gender pay gap reports for the last two years shows (a) no significant improvement for UK’s largest companies and public sector bodies, and (b) the gender pay gap still remains a major issue in UK Tech as this article and this post highlight.
  3. The UK gender pay gap in tech companies is women’s fault because (a) they don’t pursue STEM careers, and (b) they leave their jobs for full-time motherhood.

4.- Fixing the UK Gender Pay Gap is a nice to have

5.- Reducing the UK Gender Pay Gap at a company is only the purview of HR and executives: Company leadership may only see part of the picture. 164 HR executives surveyed by ICEDR ranked struggling with work-life balance or planning to have children as the main reasons women around age 30 leave organizations. As discussed above, both women and male millennials pointed to better pay and career progression as the top reasons to leave a job.

Co-creating the solution: I invited the attendees to a blue-sky thinking exercise where they imagined that they had a magic wand and could write our UK Gender Pay Gap report for 2019/2020. How would our gender pay gap metrics would look like? How would we have made it happen?

Call to action: We closed the session encouraging – and daring – the attendees to (a) join our diversity and inclusion employee resource group, the EuroNorth Dassault Systèmes Lean In circles, (b) engage in conversation with other colleagues on this topic, and (c) become an ally by championing women at the workplace.

Next steps

Brenda Trenowden CBE, Global Chair of the 30% Club, advises companies in this inspiring 13-min video that “there is no single silver bullet for fixing gender diversity […], you got to understand where your particular challenges lie”.

Our team did a great job of sharing their vision about tackling our UK gender pay gap. I look forward to sharing those insights with the other members of the EuroNorth Diversity and Inclusion Council to continue crafting our “silver bullets” to our present gender diversity challenges.

Thanks to Paige Gelder and Michelle Goodson for organizing the session, Bernie Tanner for the picture in this article, and all the attendees for stimulating discussions, before, during, and after the meeting.

NOTE: You can access the pre-meeting survey questions, the blue-sky thinking exercise, and further references here.

Originally published on LinkedIn on July 31, 2019.

Two Alpinists in Mount Tech. Take #1: Meritocracy

A woman and a man climb a mountain with the inscription “Mount Tech”. They have reached the same altitude, which is marked by a dotted line pointing to a vertical ruler labeled as “meritometer”. The woman has attached four weights of four different colors. The man has climbed the mountain using four pitons colored in the exact four colors of the woman’s weights. A legend indicates the colors represent bias, society expectations, stereotypes, and salary. At the top, a man thinks “That’s what true meritocracy looks like”.

From the Merriam-Webster Dictionary

Piton  \ ˈpē-ˌtän \ a spike, wedge, or peg that is driven into a rock or ice surface as a support (as for a mountain climber).

Weight \ ˈwāt \ : a heavy object to hold or press something down or to counterbalance.

Meritocracy \ mer-ə-ˈtä-krə-sē \ : A system in which the talented are chosen and moved ahead on the basis of their achievement.

Disability as an Innovation Driver

Yellow light bulb over physical disability symbols with the caption “disability as an innovation driver”

(5 min read)

The typewriter, internet, closed captioning, text-to-speech, eye gaze.

All those inventions have in common a widespread application and impact. They were also originally created to overcome a limitation imposed by a disability. And there are a lot more, as this article points out.

Surprised? I was. Stereotypes do narrow our thinking.

Myth #1: Disability happens to others.

Continue reading

Want to curb climate change? Empower women

I was not planning to like Moment of Lift (source) by Melinda Gates. Although I was tempted to read it, I always bailed out at the last minute because somehow I thought it would be some kind of 101 Wishful Thinking for Women. When the World Economic Forum Book Club (source) chose it as a May read, I thought it may be a signal. It was.

Continue reading

Women & Money | Shame & Guilt

5 min read

I love the Masters of Scale podcast, hosted by Reid Hoffman, co-founder of LinkedIn and investor at Greylock. What’s not to like about a podcast about innovative business models, that is fun and committed to a 50-50 gender balance for guests? Continue reading

My first LinkedIn Article: Diversity is key to delivering excellent customer support


In my first LinkedIn article, I share 5 key factors to the success of the customer support team I lead. Predictably, diversity of workforce and perspectives is crucial to delivering exceptional customer service. Continue reading

Purl: For Pixar achieving gender equality at work is the low-status groups’ responsibility


Purl Final Scene: WARNING Wishful Thinking Ahead!!!

Last week, I received a link to Purl from a fellow diversity and inclusion advocate with the line “Wondered if you had seen this… it’s a brilliant explanation of the male-dominated workplace”.

Upon clicking on it, I was redirected to a Pixar 8-min short animation film called Purl Continue reading

When a Toilet Becomes a Symbol of Exclusion

Photo of a sign with an arrow pointing to the right followed by a transgender symbol at the center and disabled toilet sign.

A toilet sign at the TEDxWomenLondon2018

Toilet /ˈtɔɪlət/

A structure like a seat over a hole where you get rid of waste from your body.

A room in a house or public building that contains a toilet.

Early this month I attended LondonWomen. As per the director and curator of the event – Maryam Pasha – it was 8 years in the making. The stimulating array of speakers showed a labor of love, commitment, and resilience. 

I went to the event to keep up with the state-of-the-art in women’s issues and to network. I did a lot of the first (more at the end of this post), less of the second.

I also had a “toilet” epiphany: Continue reading

25th November – International Day for the Elimination of Violence against Women


Some resources to understand the massive scale of the problem worldwide:

Continue reading

Headwinds and tailwinds: A framework to build empathy


Remember last time you were faced with strong winds against you whilst cycling or walking? Probably yes. And tailwinds, i.e. winds that helped you to progress faster? Probably not.

In their scientific article The headwinds/tailwinds asymmetry: An availability bias in assessments of barriers and blessings, Shai Davidai and Thomas Gilovich used headwinds and tailwinds as a metaphor to explain our perception of advantages and disadvantages that we face. Continue reading

How to Be Successful Without Hurting Men’s Feelings


Last weekend I finished Sarah Cooper‘s third book “How to Be Successful Without Hurting Men’s Feelings“, out on October 30th. Given that I thoroughly enjoyed the previous one, “100 Tricks to Appear Smart in Meetings“, and my interest in female leadership, purchasing her new book was a no-brainer. Sarah is a writer, comedian, Continue reading

Salary transparency or how to eradicate the gender pay gap

Tech companies such as Buffer and Verve had implemented transparent salary. A realistic strategy to end with the Gender Pay Gap #genderpaygap #womenintech

Two weeks ago I attended the Ada’s List Conference 2018. The Ada’s List is an email-based community of more than 6,000 subscribers (me among them) “for women (and those who identify as) who are committed to changing the tech industry”.

The Conference was structured as a blend of presentations and concurrent workshops covering a vast array of topics related to women in tech. Inclusive design (‘Leaving No One Behind: Building Apps for The Next Billion Users’ by Aygul Zagidullina), new technologies (‘How can we use advanced imaging technology to build a better food system?’ by Abi Ramanan), self-care (‘Discover your self-care non-negotiables” by Babs Ofori-Acquah), and UX (‘Personalising the user experience and the playlist consumption on Spotify‘ by Mounia Lalmas-Roelleke) are some examples.

If there was a talk that both challenged my preconceptions and fuelled my optimism that a diverse and inclusive workplace is achievable was that of Åsa Nyström, Director of Continue reading

If Men Could Menstruate…

In 2015, the UK branch of WaterAid – an international non-profit organization with the mission of providing clean water, decent toilets, and good hygiene to people that don’t have them yet  –  launched the campaign If Men Had Periods to denounce that more than 1 billion women around the world lack of water and toilets during their menstruation. Furthermore, WaterAid wanted to increase the number of signatories to their Make it Happen petition, which called on world leaders to make sure that the UN sustainable development goals included a target on safe water and sanitation.

Their tongue in cheek approach was successful. Their adds won several awards, their Continue reading

Women, Tech & Systems Maps: My alternative to the magic bullet

Woman of Asian ethnicity with a worldmap in the background. The countries in the worldmap are creeated using 0 and 1.

Women, Tech & Power (Figure adapted by Patricia Gestoso from Pixabay images).

As a woman joining the university in the late ’80s to pursue an engineering degree, I took for granted that gender parity in the workplace was around the corner. The few female professors in our science and engineering faculties reassured us that we were on a good track. They shared how as students they were only 2-3 women per chemical engineering cohort, whilst we could be counted by tens! The message was clear: “”Don’t complain and work hard. Women’s presence is scaling exponentially”.

It’s 2018 and the World Economic Forum reports that the workplace gender gap will not be closed for 217 years. This disappointing realization has sprung a flurry of expert Continue reading

Are you biased? Flip it to test it!

Unconscious bias can be defined as

a bias that happens automatically, outside of our control and is triggered by our brain making quick judgments and assessments of people and situations, influenced by our background, cultural environment, and personal experiences.

Whilst all human beings have unconscious biases, that’s not an excuse for inaction. Unconscious bias impacts Continue reading

Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions

Dear Ijeawele


Recently, I listened to the book “Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions” by Chimamanda Ngozi Adichie. The audible recording is 1 hour and I absolutely recommend it.

The premise of the book is the following: Years ago, the author was asked by a friend for advice on raising her baby girl as a feminist. Dear Ijeawele is Adichie’s advice to her.

My five favorite suggestions:

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Gender equality lessons from a 12-year-old girl

Sexist Comment

Geauga County Maple Leaf, Thursday, July 19th, 2018 Vol. 25 No. 29, p. 7

Julianne Speyer is a 12-year-old American girl that can teach us a couple of things about equality,  fairness, and standing up for what we believe.

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Women & Silence

Women and Public Speaking

Recently, I read the through-provoking Women & Power A manifesto, written by Prof. Mary Beard. In the chapter The Public Voice of Women, she highlights that in the Western tradition for the last 3,000 years women’s public speech has been confined to two areas:  (a) the support of their group interests (e.g. women rights), and (b) their victimhood (e.g. Christian martyrs). Attempts to breach that rule are Continue reading

An unconventional ride through privilege

The Collins Dictionary defines privilege as “a special right or advantage that only one person or group has”. The paradox is that is not uncommon that those same persons or groups are oblivious to their privilege in the first place!

Discussing privilege takes us to uncomfortable places. As this article says, “nobody likes Continue reading

How to say “No” to Office Housework

Office Housework

Are you always stuck with taking the minutes at the team meetings? Do all the people in the room expect you to order the catering? You are not alone.

Research shows that co-workers assume that women, and especially non-white women, are expected to do office housework, i.e. pick up all those administrative tasks Continue reading

Stop fixing women

This 1-min video sends a strong message about what needs to be fixed to get more women in leadership.

Ask Google: Is my son gifted? Is my daughter overweight?

SonGifted_DaughterOverweightSeth Stephens-Davidowitz’s book “Everybody lies” assembles his work on what he calls “Google Digital Truth Serum”, people’s internet searches. Seth theorizes that people are more honest when they ask Google than to any other source, including Facebook, which he calls “Digital Brag to My Friends How Good is My Life Serum”.

In this article, the author argues that Google searches suggest that modern American Continue reading

Feedback has gender

As women advancement in the career ladder has stalled, there is an urgency to signal “the” culprit: women don’t ask for promotions, women don’t have an appetite for leadership, women don’t sit at the table… Unfortunately, rarely those assertions come with metrics.

A refreshing change is this HBR article summarizing a study based on 81,000 peer Continue reading

What’s normal?

In this 2-min video, Derek Sivers challenges our concept of “normal” and “weird”.

Should Alexa join #MeToo?

Recently, I came across an article in the Engineering and Technology magazine that made me realize up to what extent artificial intelligence (AI) is mirroring our gender biases, conscious or unconscious. Think about the ubiquitous female voice in our home-assistants: Google Home, Microsoft’s Cortana, Amazon’s Alexa, and Apple’s Siri perpetuate the stereotype of female obedience.

What was even more disturbing was to learn that this submissive attitude goes beyond the Continue reading

If there’s one thing men can do to improve women’s life at work, it would be…

In this thought-provoking interview, Ai-jen Poo, a labor organizer and executive director for the National Domestic Workers Alliance, tells men that if there’s one thing they can do to improve women’s life at work, it would be…

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The Pink Tax


It’s been some years now since I realized that I was consistently paying more than my partner for items ranging from toiletries to fitness weights.

It’s not my imagination – it’s called the pink tax! The Fawcett Society in the UK estimated that “women are paying on average 31% more for an own brand basket of comparable toiletries and are paying 12% more for a basket of own brand clothing items”.

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Rosie: Undermining Language Detector


Using words like just or actually, apologizing when unnecessary, or using phrases like Does that make sense? or I’m no expert, can undermine your credibility in interviews, negotiations, and meetings.

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Color blind vs color brave

In this TED talk, Mellody Hobson – president of Ariel Investments, a US management firm – challenges us to learn to be comfortable talking about uncomfortable topics such as race and gender as the only way to make meaningful change in our workplace and boardrooms.

Are you color blind or color brave?

Copyright © 2018 Patricia Gestoso – All Rights Reserved

Empathy prompts – Walking a mile in somebody else’s shoes…

DyslexiaOur privileges (gender, ethnicity, religion, socio-economic) make us blind to the disadvantages of others. Additionally, we generalize other people’s experiences based on our preferences, environment, and upbringing. As most of this behavior is unconscious, how can we free ourselves from those constraints and develop more inclusive products?

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