Statistics tell us that 70% of all senior executives are alpha male, so I’d thought we had enough “masculine energy.” Mark Zuckerberg disagrees. 

In a recent podcast, he called businesses to dial up “masculine energy.” 

 It’s like you want like feminine energy, you want masculine energy. Like I, I think that that’s like you’re gonna have parts of society that have more of one or the other. I think that that’s all good. 

But, but I do think the corporate culture sort of had swung towards being this somewhat more neutered thing. And I didn’t really feel that until I got involved in martial arts, which I think is still a more, much more masculine culture.

[…] Like, well that’s how you become successful at martial arts. You have to be at least somewhat aggressive. 

Why? Because he’s not talking about others. He’s telling us about himself unleashing his “masculine energy”. For example, 

• Revamping his clothes and demeanour — from looking like a perennial geeky student to a cool billionaire tech millennial.
• Embracing far-right politics — check the inauguration picture where his second row with “chums” Musk, Bezos, and Pichai. 
• Stopping faking playing nice — He got rid of fact-checkers and told Meta’s 3 billion users that was their job, not his.

Moreover, he’s a more “palatable” version of Elon — equally successful, not so toxic, and has undergone a very public appearance Meta-morphosis —which makes him dangerously appealing to young men… And maybe to women too. After all, he has three daughters and no sons. 

Given his extreme financial success and now closeness to political power, I pondered 

What would it take for me to unleash my “masculine energy”?

And I came up with 10 precepts.

1.- Recycle

The first iteration of Facebook was “Facemash” — a website Zuckerberg created whilst studying at Harvard — to evaluate the attractiveness of female students. Users were presented with pairs of photos of female students and asked to vote who was hotter.

The kick? The photos were stolen.

The students were unaware their images were being used for this rating, judging by the complaint from Fuerza Latina and the Harvard Association of Black Women. The site used ID photos of female undergraduates taken without permission from the university’s online directories. 

This “repurposing” of data would become a hallmark of Facebook (see Cambridge Analytica later).

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