
Some time ago, I gave a talk at the University of Manchester titled “How Patriarchy fosters your Perfectionism, Self-criticism, and Self-doubt and what you can do about it.” To my surprise—and maybe yours—the title was not suggested by me but by the event organisers after reading some of my articles.
During the keynote, I shared with the audience how, for three years, I talked myself out of launching my website focused on the intersection between technology and DEI.
Reasons I gave myself:
Lack of role models: At the time, I hadn’t met anybody who worked in tech and had a personal blog about diversity, inclusion, and equity. Without proof that somebody else had done it before, I denied myself the opportunity to do it.
Perfectionism: As a non-native English speaker, I catastrophised about the possibility of a typo on the website or that my grammar may not be flawless.
Validation: Patriarchy had taught me that my worth depended on others’ validation. I was concerned that my colleagues and acquaintances would see me as “less” for having my own blog.
Credibility: I have a Ph.D. in Computational Chemistry, not HR or DEI. At the time, I felt my lived experiences and work advocating and spearheading diversity and inclusion initiatives weren’t “enough” to grant me permission to write about DEI publicly.

Discover seven communication habits blocking your career in tech and how to neutralise them.
The Mighty Obstacles
I’d love to tell you that I “cured” myself by repeating in my head, “ Fake it until you make it” or “ Be confident.” Unfortunately, that didn’t work.
Instead, I had to neutralise three powerful enemies.
The first was my brain. All human brains are wired for survival and hate anything new. My brain knows me well, so it would always throw me “thoughts” to discourage me from pursuing this stretch goal.
The second was patriarchy, which is an even bigger adversary. Over the years, it had “inspired” my own big encyclopaedia called “ Good Girl Rules for Patricia.” It carefully detailed the few things I was allowed to think, feel, and do, as well as all the other things I couldn’t even dream about because “good girls don’t do that.”
The third was the “role model” myth. This “theory”, which has been highly successful at minimising women and people from underrepresented groups, states that we need a “role model” to be able to do something. It’s the perfect self-fulfilling prophecy.
Take women in tech.
Society says, “Women need more role models in STEM.” That leads women to think they need a role model to have a career in tech. And if they don’t find one, they abandon the idea because “you can’t be what you can’t see.”
Not only that, if you’re indeed a woman in tech who has succeeded, society imposes on you the “obligation” to act as a role model on top of your full-time job. This can go all the way from agreeing to be the company’s speaker at STEM events to sponsoring the female employee network. All that whilst the men around you prioritise their careers.
How convenient.
The Alternative
I told the audience that instead, they should cherish the opportunities when they don’t have a role model. That means they are creating original work, that they are trailblazers.
I also shared with the audience a tip and a quote
The tip is that you must learn to move while feeling fear. There is no “imposter syndrome” vaccine. Fear will always be there when you attempt greatness, when you disrupt the status quo. The trick is to acknowledge it and explore the techniques that will allow you to continue despite the discomfort.
The quote is mine
“If someone is unhappy with your career, it shouldn’t be you.”
Patricia Gestoso
BACK TO YOU: How are you talking yourself out of doing what you want?
WORK WITH ME
Do you want to get rid of those chapters that patriarchy has written for you in your “good girl” encyclopaedia? Or learn how to do what you want to do in spite of “imposter syndrome”?
I’m a technologist with 20+ years of experience in digital transformation. I’m also an award-winning inclusion strategist and certified life and career coach.
- I help ambitious women in tech who are overwhelmed to break the glass ceiling and achieve success without burnout through bespoke coaching and mentoring.
- I’m a sought-after international keynote speaker on strategies to empower women and underrepresented groups in tech, sustainable and ethical artificial intelligence, and inclusive workplaces and products.
- I empower non-tech leaders to harness the potential of AI for sustainable growth and responsible innovation through consulting and facilitation programs.
DM to discuss how I can help you achieve the success you deserve.
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