Tag Archives: #Tech

How to Build Inclusive Tech Workplaces That Retain Women Leaders

It’s again that time of year when I get requests to discuss my career in tech and share my insights on gender equality in the workplace as part of International Women’s Day activities.

This year was no exception. I’ve already received three requests, and there is still one week to go!

I’m sharing my answers to one of them, an interview with the DEI team from my corporate job at Dassault Systemes. It made me reflect on my past achievements, my advice to younger women aspiring to be leaders, and the role of men and organisations leading gender equality.

About Me

Can you share your journey so far? What were the pivotal moments or key achievements most important to you?

I can categorise them into five buckets.

  1. Discovering computer simulation: My background is Chemical Engineering, and when I started my master’s, I had to decide on a topic for my thesis. I loved research, but I hated the lab, so when a professor mentioned the possibility of using computers to study enhanced oil recovery using computer simulation, I thought I could have the best of both worlds—and I did. I haven’t looked back.
  2. Joining Accelrys/BIOVIA: Twenty years ago, I joined Accelrys—which later became BIOVIA—as a training scientist. It has been one of my best professional decisions. It has opened innumerable professional doors and given me the opportunity to meet extraordinary people worldwide, both as colleagues and customers.
  3. Daring to say yes to new opportunities: Although I started as a trainer, I’ve worn many hats in the last 20 years. I’ve been Head of Contract Research and Head of Training, and also been part of the team leading the BIOVIA and COSMOlogic integrations to Dassault Systemes. Today, I’m BIOVIA Support Director for BIOVIA Modeling Solutions and also the manager of the Global BIOVIA Call Center. I could have said “no” to each of those opportunities. Instead, I trusted myself and embraced the opportunity of a new challenge.
  4. Diversity and inclusion advocacy: In 2015, I started to talk about diversity and inclusion in 3DS. I remember colleagues asking me, “Patricia, is DEI an American thing?”. The following year, with the support of our Geo management team, I founded the EuroNorth LeanIn Circles to have a forum to discuss gender equity and that, throughout the years, has expanded to a variety of DEI topics such as unconscious bias, menopause, ethical AI, caregiving, and lookism. I publish a biweekly newsletter called The Bottom Line about DEI on the Dassault Systemes community focused on gender in the workplace. I also have my website focused on the intersection of tech and DEI.
  5. Ethical and inclusive AI leadership: In 2019, I created the Ethics and Inclusion Framework to help designers identify, prevent, mitigate, and account for the actual and potential harm of the products and services they developed. The tool has been featured in peer-reviewed papers and on the University of Cambridge website. The next year, I started my work towards championing ethical and inclusive artificial intelligence by collaborating with NGOs focused on AI literacy and critical thinking about AI, participating in the developement of e-learning course of the Scottish AI Alliance and the Race and AI Toolkit, and writing and delivering keynotes and workshops on topics such as AI colonialism, AI hype, sustainable AI, deepfakes, and how to design more diverse images of AI.

As for accolades, I’m very proud to have won the 2020 Women in Tech Changemakers award and been featured on the 2022, 2023, and 2024 longlist of the most influential women in UK tech.

Who has been your greatest mentor or source of inspiration and why?

At a couple of points in my life, I craved “the” mentor or “the” role model to follow. However, given my unique background and goals, I realised that this was exhausting and counterproductive.

I’ve been an immigrant my entire life – I’m Spanish, and I’m now in the UK, but I’ve also lived in Venezuela, Canada, Greece, and France – and I’m also used to being the “odd” one. For example, I liked all subjects in the school – from literature to chemistry. I was one of the few women engineers during my undergraduate degree. Then, I was the only engineer pursuing a PhD in Chemistry in the whole department, and the only one using modelling – everybody else was an experimentalist. During my post-doc, I was the only foreigner in the lab. And for many years, I’ve combined my corporate work at 3DS with my DEI advocacy and writing.

I prefer the idea of a “board” of coaches, mentors, and sponsors who evolve with me rather than a unique person, real or imaginary.

If you could go back and tell your younger self anything, what would you say?

First, I’d thank her for her courage, persistence, ambition, and boldness. She made choices aligned with her values and was always eager to learn. Her decisions were crucial to my success today.

Then, I’d tell her that the problem with her not fitting into a mould was not her but with the mould.

Finally, I’d exhort her to invest in a coach and find sponsors. A coach to help remove the limiting beliefs I had for many years about what I could and couldn’t do and maximise my potential. Sponsors to advocate for me in the rooms where decisions were made about my career.

About Others

What advice would you give to younger women aspiring to be leaders?

I have three pieces of advice

  1. Don’t wait to find a role model to do what you want to do. Dare to be the first one.
  2. Don’t waste time trying to convince people who disregard the value you bring to the table. Instead, find those who support your ambitions and challenge you to go beyond any feelings of self-doubt that block your career progression.
  3. Following on the advice to my younger self above, get a coach and find career sponsors.

What do you think is the biggest issue women in tech/business face today?

I’m writing a book about how women in tech succeed worldwide based on feedback from 500+ women in tech living in 60+ countries.

The issues that span across countries, sectors, and departments are benevolent sexism (e.g. not offering a leadership role to a woman because it involves travelling and she has a baby, instead of giving her the opportunity to decide), tech bro culture (behaviours such as mansplaining, hepeating, maninterrupting, manels), lack of an intersectional approach to work and workplaces (e.g. ignoring the experiences of carers, women with disabilities, LBTQIA+ groups), and for women in business, lack of funding.

This year’s global theme for IWD 2025 is #AccelerateAction. What actions can teams and organisations take to achieve gender parity and equality?

There are four key actions

  1. Mindset overhaul: Moving from playing a supporting role in gender equality to being transformation agents.
  2. Leadership accountability: Teams and organisations’ leaders need to be accountable for gender equality initiatives as they are for other business objectives. Change begins at the top, and that’s where the buck stops.
  3. Transparency: Equality cannot thrive when data and objectives are hidden. For example, I’m a big fan of transparency in pay and promotion criteria.
  4. Embracing intersectionality: We need to move from designing workplaces for the “average” worker—following Henry Ford and scientific management—to appreciating the distinctive value of a diverse and empowered workforce.

What role do you see male allies playing in advancing gender equality?

Gender equity is not a zero-sum game or a favour for women. All genders benefit from equality, and everybody should see it as a duty to advocate for gender equity, no different than everyone should be anti-racist and anti-ableist. Those who do not actively challenge inequality contribute to strengthening it.

Back to You

What are your answers to the questions above? Let me know in the comments.


WORK WITH ME

Do you want to get rid of those chapters that patriarchy has written for you in your “good girl” encyclopaedia? Or learn how to do what you want to do in spite of “imposter syndrome”?

I’m a technologist with 20+ years of experience in digital transformation. I’m also an award-winning inclusion strategist and certified life and career coach.

  • I help ambitious women in tech who are overwhelmed to break the glass ceiling and achieve success without burnout through bespoke coaching and mentoring.
  • I’m a sought-after international keynote speaker on strategies to empower women and underrepresented groups in tech, sustainable and ethical artificial intelligence, and inclusive workplaces and products.
  • I empower non-tech leaders to harness the potential of AI for sustainable growth and responsible innovation through consulting and facilitation programs.

Contact me to discuss how I can help you achieve the success you deserve in 2025.

10 Reasons Zuckerberg’s “Masculine Energy” Should Worry Us All

Two men fighting in a boxing ring with one wearing a red shirt.
Photo by Franco Monsalvo.

Statistics tell us that 70% of all senior executives are alpha male, so I’d thought we had enough “masculine energy.” Mark Zuckerberg disagrees. 

In a recent podcast, he called businesses to dial up “masculine energy.” 

 It’s like you want like feminine energy, you want masculine energy. Like I, I think that that’s like you’re gonna have parts of society that have more of one or the other. I think that that’s all good. 

But, but I do think the corporate culture sort of had swung towards being this somewhat more neutered thing. And I didn’t really feel that until I got involved in martial arts, which I think is still a more, much more masculine culture.

[…] Like, well that’s how you become successful at martial arts. You have to be at least somewhat aggressive. 

Why? Because he’s not talking about others. He’s telling us about himself unleashing his “masculine energy”. For example, 

  • Revamping his clothes and demeanour — from looking like a perennial geeky student to a cool billionaire tech millennial.
  • Embracing far-right politics — check the inauguration picture where his second row with “chums” Musk, Bezos, and Pichai. 
  • Stopping faking playing nice — He got rid of fact-checkers and told Meta’s 3 billion users that was their job, not his.

Moreover, he’s a more “palatable” version of Elon — equally successful, not so toxic, and has undergone a very public appearance Meta-morphosis —which makes him dangerously appealing to young men… And maybe to women too. After all, he has three daughters and no sons. 

Given his extreme financial success and now closeness to political power, I pondered 

What would it take for me to unleash my “masculine energy”?

And I came up with 10 precepts.

1.- Recycle

The first iteration of Facebook was “Facemash” — a website Zuckerberg created whilst studying at Harvard — to evaluate the attractiveness of female students. Users were presented with pairs of photos of female students and asked to vote who was hotter.

The kick? The photos were stolen.

The students were unaware their images were being used for this rating, judging by the complaint from Fuerza Latina and the Harvard Association of Black Women. The site used ID photos of female undergraduates taken without permission from the university’s online directories. 

This “repurposing” of data would become a hallmark of Facebook (see Cambridge Analytica later).

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